Why Victoria’s Secret Lost My Business (A Post About Boobs)

SOURCE. I love this shot, although I don't recommend nursing in a stream because... slippery.

SOURCE. I love this shot, although I don’t recommend nursing in a stream because… slippery.

I am nearing the end of my third year of breastfeeding. That’s right, I am going to talk about boobs today, so you know, if you don’t want to read about that, go somewhere else, it’s all good… no judgies. This is for us girls, or I guess supportive Dads too who want to huzzah on our behalf.

Three years of nursing has left my boobs a bit saggy, inches below where they were on my wedding day. And that’s okay, because I am amazing and my body is amazing. It has done for my children what God created it to do, and it has been a hard, tear-filled, beautiful growing experience for me.

It started off rocky with latching issues and tears but now I am pretty much a pro, if I do say so myself…

Nursing has taught me things about motherhood that it would have taken years for me to learn otherwise. (I am not judging anyone with this post, I am just talking about me and my unique journey, cool?)

So anyway, this morning I stepped out of the shower and shimmied on my trusty Target brand nursing cami, dreaming of the day when I could return to a life of under wire and perkiness…. and shopping at Victoria’s Secret.

The sweet mecca for those of us who love an under-wire bra that lasts…

Then it hit me. 

Why doesn’t Victoria’s Secret sell nursing bras and attire?

Their whole business is boobs and although breasts are generally referenced as a flashy asset, what they are really for… is feeding the tiny humans of this world.

At least primarily… I’m fine with their secondary purposes and hoisting them up to feel good about your body. I fully intend to so do when my nursing journey comes to an end.

I raced to my computer to ask the Google, surely I am wrong. Would a women’s underwear store really sell to women who aren’t using their boobs for babies?

But a sea of results confirmed it. Victoria doesn’t have anything for the nursing mamas.

But…. they are in the breast business, this is what they DO and yet for women who are using their breasts for their intended purpose, they offer nothing? Not even a few non-fun flesh colored bras with snaps for their loyal customers in need?

They literally, in every sense of the word, do not support nursing women.

This is similar to an auto parts store only selling wax and air fresheners when what you really need is a spark plug.

Dear God, I have no business using automobile references.

They could do so much for us if only they applied their fun patterns and styles to help out the leaky mamas who want to feel sexy AND feed a baby.

But, alas… at some point they made a decision not to…. I mean surely it crossed a VS executive mind at some point.

And so, Vickie used to have all my under attire business. She was there for me in college, on my wedding day, and every day in-between. I was a huge fan of the 5 for $25 underwear deal, although in the past few years I have felt like if my booty wasn’t on it’s way to a frat party, it didn’t fit Vickie’s offerings.

I am not an angel, I am not a runway model… and sadly, at the end of the day, Victoria’s Secret has proved to be a fair weather friend.

And so I say farewell to the striped pink bags, fragrant shelves of perfume, free panty coupons and the cute blondes in black suits with measure tapes around their necks.

I cannot give you my business, because it has become clear to me that you are not interested in providing products for real women, or at least not for me.

So, I guess I am in search of a new retailer with whom to entrust my … assets.

I hear Soma is good, I think I will check them out.

I am open to suggestions…


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